{"id":715,"date":"2013-11-21T18:21:31","date_gmt":"2013-11-21T10:21:31","guid":{"rendered":"http:\/\/www.bluesdream.com\/blog\/?p=715"},"modified":"2013-11-21T18:44:58","modified_gmt":"2013-11-21T10:44:58","slug":"edm-mail-making-guide-specification-document","status":"publish","type":"post","link":"https:\/\/www.bluesdream.com\/blog\/edm-mail-making-guide-specification-document.html","title":{"rendered":"EDM\u90ae\u4ef6 – \u5236\u4f5c\u6307\u5357\uff08\u89c4\u8303\u6587\u6863\uff09"},"content":{"rendered":"

EDM\uff08Email Direct Marketing\uff09\u5373\uff1aEmail\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n

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4\u3001\u4e0d\u8981\u4f7f\u7528\u5730\u56fe\u529f\u80fd\uff08map\uff09\u94fe\u63a5\u56fe\u7247\uff0c\u6b64\u529f\u80fd\u4f1a\u4f7f\u90ae\u4ef6\u88ab\u591a\u6570\u90ae\u7bb1\u5212\u5206\u4e3a\u5783\u573e\u90ae\u4ef6\u3002<\/p>\n

5\u3001\u4e3a\u907f\u514d\u7528\u6237\u6536\u5230\u7684\u90ae\u4ef6\u56fe\u7247\u65e0\u6cd5\u6d4f\u89c8\uff0c\u8bf7\u5236\u4f5c\u4e00\u4efd\u548c\u90ae\u4ef6\u5185\u5bb9\u4e00\u6837\u7684web\u9875\u9762\uff0c\u7136\u540e\u5728\u90ae\u4ef6\u9876\u90e8\u6ce8\u660e\uff1a\u201c\u5982\u679c\u60a8\u65e0\u6cd5\u67e5\u770b\u90ae\u4ef6\u5185\u5bb9\uff0c\u8bf7\u70b9\u51fb\u8fd9\u91cc\u201d\uff0c\u94fe\u63a5\u5230\u8bbf\u53cb\u540c\u6837\u5185\u5bb9\u7684web\u9875\u9762\u3002<\/p>\n

6\u3001\u6587\u5b57\u4e2d\u51fa\u73b0\u7f51\u7ad9\u5730\u5740\u94fe\u63a5\u88ab\u5c4f\u853d\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u98ce\u9669\u662f\u6781\u9ad8\u7684\uff0c\u4f8b\u5982\uff1ahttp:\/\/xxx.com\u6b64\u7c7b\u94fe\u63a5\uff0c\u5efa\u8bae\u5199\u6210\u201cXXX\u516c\u53f8\u201d\u6587\u5b57\u52a0\u94fe\u63a5\uff0c\u6216\u662f\u5c06\u7f51\u5740\u505a\u6210\u56fe\u7247\u52a0\u94fe\u63a5\u3002<\/p>\n

7\u3001\u94fe\u63a5\u91cc\u9762\u6700\u597d\u4e0d\u8981\u4f7f\u7528\u7279\u6b8a\u7b26\u53f7\uff0c\u907f\u514d\u90ae\u7bb1\u89e3\u6790\u9519\u8bef\u3002<\/p>\n

8\u3001\u94fe\u63a5\u4ee3\u7801\u5e94\u5c3d\u91cf\u7b80\u77ed\uff0c\u4ee3\u7801\u592a\u957f\u4f1a\u589e\u52a0\u6a21\u677f\u5927\u5c0f\uff0c\u8fdb\u800c\u4f1a\u5f71\u54cd\u90ae\u4ef6\u53d1\u9001\u6548\u679c\u3002<\/p>\n

Office Outlook \u89c4\u5219\uff1a<\/strong><\/p>\n

1\u3001<col>\u6807\u7b7e\u4e0d\u80fd\u88ab\u8bc6\u522b\uff0c\u5982\u679c\u8981\u5b9a\u4e49\u51e0\u4e2a td \u76f8\u540c\u7684\u5bbd\u5ea6\uff0c\u53ef\u4ee5\u628a\u5177\u4f53\u7684\u5bbd\u5ea6\u5199\u5728\u5177\u4f53\u7684 td \u91cc\u3002\u4f8b\u5982<td width=\"\"><\/td>\u3002<\/p>\n

2\u3001\u5185\u8054\u5143\u7d20\u7684 padding \u65e0\u6cd5\u88ab\u8bc6\u522b\uff0c\u4f8b\u5982<a href=\"#\" style=\"padding-left:40px;\"><\/a>\uff0ca \u6807\u7b7e\u91cc\u9762\u7684\u5185\u5bb9\u5e76\u4e0d\u4f1a\u8ddd\u79bb\u5de6\u8fb940px\u3002\u53ef\u4ee5\u5728 td \u91cc\u5b9a\u4e49 padding\u3002<\/p>\n

3\u3001\u5185\u8054\u5143\u7d20\u7684 vertical-align \u4e0d\u80fd\u88ab\u8bc6\u522b\uff0c\u4f8b\u5982<img src=\"1.jpg\" style=\"vertical-align:bottom\" \/>\uff0c\u6b64\u56fe\u7247\u5e76\u4e0d\u4f1a\u548c\u76f8\u540c\u884c\u7684\u5143\u7d20\u5e95\u5bf9\u9f50\uff0c\u53ef\u4ee5\u5199\u6210<td valign=\"bottom\"><img src=\"1.jpg\" \/><\/td> \u5373\u53ef\u3002<\/p>\n

4\u3001\u5982\u679c td \u91cc\u5305\u542b\u4e00\u4e2a table\uff0c\u90a3\u4e48\u5b9a\u4e49\u5728\u5b50 table \u91cc\u7684\u6807\u7b7e\u7684\u6837\u5f0f\u53ea\u4f1a\u6b63\u786e\u663e\u793a\u5b9a\u4e49\u5728\u5b50 table \u91cc\u7684\u6837\u5f0f\uff0c\u5728\u7236 table \u7684\u6837\u5f0f\u662f\u4e0d\u80fd\u6b63\u786e\u663e\u793a\u7684\u3002\u6ce8\u610f\uff1a\u5982\u679c\u5728 table \u91cc\u6709 a \u6807\u7b7e\u7684\u8bdd\uff0c\u5219 a \u6807\u7b7e\u4e2d\u7684\u5185\u5bb9\u7684\u989c\u8272\u6837\u5f0f\u8981\u5b9a\u4e49\u5728 a \u6807\u7b7e\u5185\uff0c\u5b9a\u4e49\u5728\u7236 td \u91cc\u6216\u6240\u5728\u7684 table \u91cc\u90fd\u662f\u65e0\u6548\u7684\u3002<\/p>\n

5\u3001\u5982\u679c td \u548c td \u4e4b\u95f4\u6709\u95f4\u9694\uff0c\u4f7f\u7528<td style=\"border-bottom:10px solid #fff\"><\/td>\uff0c\u8fd9\u6837\u5199\u7684\u8bdd td \u4e4b\u95f4\u662f\u4e0d\u4f1a\u6709\u95f4\u9694\u7684\u3002\u4f7f\u7528<td style=\"margin-bottom: 10px\"><\/td>\u4e5f\u662f\u4e0d\u4f1a\u6709\u7a7a\u683c\u7684\u3002\u5982\u679c td \u4e4b\u95f4\u6709\u95f4\u9699\uff0c\u5fc5\u987b\u7528<td><\/td><td height=\"10px\">&nbsp;<\/td><td><\/td>\u6765\u9694\u5f00\u3002\u4f46\u662f\u5982\u679c\u662f table\uff0c\u5219<table style=\"border-top:10px solid #ffffff; border-bottom:20px solid #ffffff\"><\/table>\u91cc\u9762\u7684\u5185\u5bb9\u4f1a\u5728\u4e0a\u4e0b\u6709\u7a7a\u884c\u3002<\/p>\n

6\u3001p \u6807\u7b7e\u7684 width \u662f\u4e0d\u8ba4\u8bc6\u7684\uff0c\u4f8b\u5982<p style=\u201d width:320px\u201d ><\/p>,\u5219 p \u6807\u7b7e\u4e2d\u7684\u5185\u5bb9\u4e0d\u4f1a\u5728 320px \u5904\u81ea\u52a8\u6362\u884c\u3002\u53ea\u6709<td>\u8bbe\u7f6e\u4e86\u5bbd\u5ea6\uff0c\u5185\u5bb9\u624d\u4f1a\u5728\u5bbd\u5ea6\u9650\u5236\u5904\u6362\u884c\u3002<\/p>\n

7\u3001\u5982\u679c\u8981\u4f7f\u7528<P>\u6807\u7b7e\u8981\u8003\u8651\u5230<P>\u6807\u7b7e\u672c\u8eab\u81ea\u5e26\u7684\u4e0a\u4e0b\u884c\u4e4b\u95f4\u7684\u884c\u9ad8\u3002<\/p>\n

8\u3001\u5728<td>\u91cc\u8bbe\u7f6e margin \u662f\u65e0\u6548\u7684\uff0c\u4e0d\u8bba\u662f margin-left\u3001margin-right\u3001margin-top \u6216\u8005 margin-boottom \u90fd\u6ca1\u6709\u6548\u679c\u3002<\/p>\n

9\u3001\u5f53\u8bbe\u7f6e<img align=\"left\" \/>\u6216<img align=\"right\" \/>\u65f6\uff0c\u56fe\u7247\u4f1a\u8131\u79bb\u6587\u6863\u6d41\uff0c\u5728\u5176\u7236\u5143\u7d20\u8bbe\u7f6e\u4e86 margin \u6216 padding \u7684\u8bdd\uff0c\u90fd\u65e0\u6cd5\u4f7f\u5176\u4e0b\u79fb\uff0c\u5de6\u79fb\u6216\u53f3\u79fb\u3002<\/p>\n

10\u3001\u5728 outlook \u4e2d\uff0c\u5982\u679c\u5d4c\u5957\u7684\u56fe\u7247\u592a\u957f\uff0c\u4f1a\u5bfc\u81f4\u663e\u793a\u4e0d\u6b63\u5e38\uff0c\u53ef\u5c06\u56fe\u7247\u88c1\u5207\u6210\u51e0\u5f20\u8f83\u77ed\u7684\u5c0f\u56fe\uff0c\u518d\u8fdb\u884c\u5e03\u5c40\u3002<\/p>\n

\u6700\u540e\u66f4\u65b0\u65f6\u95f4\uff1a2013-11-21
\n\u6ce8\uff1a\u6587\u672c\u867d\u7136\u662f\u8f6c\u5e16\uff0c\u4f46\u90e8\u5206\u5185\u5bb9\u6839\u636e\u81ea\u5df1\u4f7f\u7528\u60c5\u51b5\u6709\u6240\u8c03\u6574<\/p>\n

\u8f6c\u81ea\uff1a\u3010html\u3011EDM\u90ae\u4ef6\u5236\u4f5c\u6307\u5357<\/a><\/p>\n

\u7531\u4e8eOutlook 2007 \u5bf9\u90ae\u4ef6\u4e2d\u7684Html\u5143\u7d20\u53caCSS\u5c5e\u6027\u652f\u6301\u76f8\u5f53\u6709\u9650\uff0c\u66f4\u8be6\u7ec6\u8bf4\u660e\u8bf7\u9605\u8bfb\u5fae\u8f6f\u5b98\uff1aWord 2007 HTML and CSS Rendering Capabilities in Outlook 2007 (Part 1 of 2)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

EDM\uff08Email Direct Marketing\uff09\u5373\uff1aEmail\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002 \u4e13\u4e1a\u7684EDM\u90ae\u4ef6\u53d1\u9001\uff0c\u662f\u6709\u4e25\u683c\u7684\u5236\u4f5c\u8981\u6c42\u7684\uff0c\u672c\u6307\u5357\u4ece\u683c\u5f0f\u7f16\u7801\u3001\u6587\u5b57\u3001\u56fe\u7247\u53ca\u94fe\u63a5\u56db\u4e2a\u65b9\u9762\u7ed9\u51fa\u6307\u5f15\uff0c\u8bf7\u9010\u6761\u6309\u7167\u672c\u6307\u5357\u5236\u4f5c\u60a8\u7684EDM\u90ae\u4ef6\u6a21\u677f\u3002 \u683c\u5f0f\u7f16\u7801\uff1a 1\u3001\u9875\u9762\u5bbd\u5ea6\u8bf7\u8bbe\u5b9a\u5728600\u5230800px\u4ee5\u5185\uff0c\u957f\u5ea61024px\u4ee5\u5185\u3002 2\u3001HTML\u7f16\u7801\u8bf7\u4f7f\u7528utf-8\u3002 3\u3001HTML\u4ee3\u7801\u572815KB\u4ee5\u5185\u3002\uff08\u5404\u4e2a\u90ae\u7bb1\u7684\u6536\u4ef6\u6807\u51c6\u4e0d\u4e00\u6837\uff0c\u5982\u679c\u8d85\u51fa15KB\u60a8\u7684\u90ae\u4ef6\u5f88\u6709\u53ef\u80fd\u4f1a\u8fdb\u5165\u5783\u573e\u7bb1\uff09<\/p>\n","protected":false},"author":1,"featured_media":717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[120,121],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-end","tag-edm","tag-121"],"_links":{"self":[{"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/posts\/715"}],"collection":[{"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/comments?post=715"}],"version-history":[{"count":0,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/posts\/715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluesdream.com\/blog\/wp-json\/wp\/v2\/tags?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}